Subject:
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Behaviour Change and Well-being |
Abstract:
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Asch's seminal research on "Forming Impressions of
Personality'' (1946) has widely been cited as providing evidence for a
primacy-of-warmth effect, suggesting that warmth-related judgments have a
stronger influence on impressions of personality than
competence-related judgments (e. g., Fiske, Cuddy, & Glick, 2007;
Wojciszke, 2005). Because this effect does not fit with Asch's
Gestalt-view on impression formation and does not readily follow from
the data presented in his original paper, the goal of the present study
was to critically examine and replicate the studies of Asch's paper that
are most relevant to the primacy-of-warmth effect. We found no evidence
for a primacyof- warmth effect. Instead, the role of warmth was highly
context-dependent, and competence was at least as important in shaping
impressions as warmth.
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